Joseph G. Lore
President & Founder | Trichologist
From a young age, Joseph G. Lore was guided by a principle his father instilled in him:
“If you want to be successful in business, you must always be the lead dog, or the view never changes. Leaders lead.”
This mindset has driven over 30 years of innovation in the field of hair restoration. Witnessing the dramatic rise in hair loss, from 40 million to 70 million men and women over the past two decades, Joseph recognized that traditional treatments were failing millions and that a completely new approach was needed, one grounded in science, innovation, and natural results.
In the 1990s, Joe was the first to bring laser light therapy from Europe to the United States, a treatment now considered the number one method to stop hair loss. He also pioneered Cold-Fusion Hair Extensions by Great Lengths, testing prototypes designed to eliminate damage and sponsoring the MTV Movie & Video Awards multiple times, helping establish what is now recognized as the hair choice of the stars. His work has been widely recognized, including the cover of New York City Resident Magazine, appearances on nationally syndicated talk shows like The Donna Drake Show, and coverage in over 150 publications, including CBS, ABC, FOX, and CNBC.
In 2000, Joe created CTR, a celebrity-endorsed, non-surgical hair replacement system called Virtual Skin, which mimics real hair, integrates seamlessly, and is completely undetectable.
In 2020, he acquired the rights to an advanced pulse-energy hair regrowth technology from Barcelona, combining all-natural sterile peptides with precision microchip delivery, a system Joseph’s company remains the only provider of worldwide.
“When it comes to your hair, nothing less than the best will do.”
With three decades of innovation, a long list of industry firsts, and an unwavering commitment to excellence, Joseph G. Lore and his company have established themselves as leaders in hair restoration. At their practice, they do not just follow trends, they create them.
